Copy is marketing speak for wording and it is an essential part of web development.
The words you choose in your webpage copy directly affect the visitor’s impressions of your brand. This is super important – especially since it only takes users about 10 seconds to decide if they’ll stay on a site.
Just like the way you speak in everyday life, the words on your website and how you use them reflect the personality of your business.
When it comes to web design, the “personality” of words creates the voice and tone just as much as visual elements like images, colours, icons, and animations.
The tone of the wording creates the context for interactions. After a few […]