Readability Ranks!


Tips to create posts and copy that’s easy to read.

Writing readable copy is important because readability ranks.

  1. Tip 1: Write clear paragraphs. Start with the most important sentence, then explain or elaborate on that sentence to help the reader grasp the concept of your article. Make sure your paragraphs aren’t too long.
  2. Tip 2: Write short sentences. They are easier to read and understand than longer ones. 10 – 15 words is a good length; each paragraph should only have one long sentence.
  3. Tip 3: Limit difficult words. They are difficult to read – remember that reading from a screen is hard for everyone so don’t make it harder! Words with four or more […]
Readability Ranks!2019-02-27T13:38:11+11:00

Why you should engage a professional website design team


Here are a few of the many reasons why businesses need a website built by a specialist.

  1.  The website needs to look professional. Perception is everything and having a professional looking website is vital to attract inquiries and edge out your competitors.
  2. SEO is a craft. Websites made by amateurs tend to rank poorly. Why? To rank high, Google needs to crawl well optimised pages.
  3. Once the site is live, quality hosting managed by a technical specialist will keep the website performing at its best.

Forget DIY and old mate’s neighbour’s nephew, think Kurl Web, a highly experienced and deeply knowledgeable website team that build quality, affordable, future-proof websites for Hunter Valley businesses.

Why you should engage a professional website design team2019-02-27T13:44:56+11:00

The art of web copy


Copy is marketing speak for wording and it is an essential part of web development.

The words you choose in your webpage copy directly affect the visitor’s impressions of your brand. This is super important – especially since it only takes users about 10 seconds to decide if they’ll stay on a site.

Just like the way you speak in everyday life, the words on your website and how you use them reflect the personality of your business.

When it comes to web design, the “personality” of words creates the voice and tone just as much as visual elements like images, colours, icons, and animations.

The tone of the wording creates the context for interactions. After a few […]

The art of web copy2018-05-15T10:48:41+10:00