Google search and SEO


The SEO lowdown

SEO stands for ‘Search Engine Optimisation’. It’s the practice of optimising your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic (non paid) search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts.

Google’s algorithm

The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, it can be divided into two categories.

On-page SEO factors

The ranking of your website is partly decided by on-page factors including technical aspects (e.g. the quality of your code and site speed) and […]

Google search and SEO2019-06-03T13:54:11+10:00

Content continues to generate traffic


Content is still king!

  • Each day 30 million pieces of unique content are uploaded to the web
  • 55% of companies that blog receive 55% more visitors
  • Content is more than just written blogging. Video posts attract more inbound links than text only
  • Content is more than just text. Articles with images are 94% more viewed than articles without
  • 80% of smartphone users watch videos on their advice
  • 46% of people think that that website design is the most important thing when assessing brand credibility.

Content is still king. Are you creating great content to grow your brand? Talk to kurl about our digital strategy and content management services.

Content continues to generate traffic2018-05-14T09:40:01+10:00