Our kurl team are often asked “what makes a good website”?
If we had to give only one answer to that question we would say a website that achieves its purpose!
There are number of elements that help every website become a good site and a better search result. One is TRUST. Is your website trustworthy, safe and secure? Both search engines and users are looking for signals that signify trust.
So why should your site or your content be trusted? Regular downtime might point to sloppy maintenance. A missing green lock icon might mean you don’t take security seriously. Search engines like Google want to give searchers the best possible result. Increasingly, if a search engine […]