Mere Exposure Effect


Get even more visible in front of your potential clients

The Mere Exposure Effect is the marketing phenomenon by which consumers develop a preference for your services merely because they are familiar with them.

So explore low cost techniques that will keep your brand visible in front of potential clients on a steady basis.

Example 1 – Testimonials. What other people say about your business is more important than what you say. Source written and video testimonials – it’s a low cost way of getting visible in front of a larger pool of potential clients.

Example 2 – Update your evergreen content. Your business has an archive of relevant and interesting content that never dates. It’s still valuable […]

Mere Exposure Effect2020-04-22T22:38:54+10:00

Simple techniques like website alerts or popups


In the past week our team has been steadily working away : completing existing website projects, liaising with existing clients, and fielding new enquiries.

Some of the new enquirers are businesses in the retail and hospitality space that have been significantly impacted by COVID-19 and are investigating ways to reach customers online.

We have also been contacted by businesses who are making the most of the quiet time and moving their digital project off the backburner.

I love that business owners and managers are seeing opportunity during this period and are turning their thoughts and energies to re-engaging with customers, attracting new clients, and sharing their business stories in a new way.

There are many low-cost high-impact techniques […]

Simple techniques like website alerts or popups2020-04-15T13:41:34+10:00

How Broken Links Are Bad For Business


So what is a broken link? It’s a redirect that no longer works usually because the page linked to no longer exists. It can be internal or external.

What happens? The visitor is presented with a 404 or page not found error. 404’s can be frustrating for a user. They can affect a business’s reputation.

In terms of search rankings broken links really hurt.

When Google Spiders crawl a website and follow the link to other websites which no longer exist, Google Spiders will read it as a dead end. When Google Spiders detected too many 404 error pages, your website’s value will decrease.

Broken links also affect bounce rates. When Google sees that visitors are leaving a […]

How Broken Links Are Bad For Business2020-04-15T13:42:02+10:00

Google search and SEO


The SEO lowdown

SEO stands for ‘Search Engine Optimisation’. It’s the practice of optimising your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic (non paid) search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts.

Google’s algorithm

The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, it can be divided into two categories.

On-page SEO factors

The ranking of your website is partly decided by on-page factors including technical aspects (e.g. the quality of your code and site speed) and […]

Google search and SEO2019-06-03T13:54:11+10:00

Readability Ranks!


Tips to create posts and copy that’s easy to read.

Writing readable copy is important because readability ranks.

  1. Tip 1: Write clear paragraphs. Start with the most important sentence, then explain or elaborate on that sentence to help the reader grasp the concept of your article. Make sure your paragraphs aren’t too long.
  2. Tip 2: Write short sentences. They are easier to read and understand than longer ones. 10 – 15 words is a good length; each paragraph should only have one long sentence.
  3. Tip 3: Limit difficult words. They are difficult to read – remember that reading from a screen is hard for everyone so don’t make it harder! Words with four or more […]
Readability Ranks!2019-02-27T13:38:11+11:00

Why you should engage a professional website design team


Here are a few of the many reasons why businesses need a website built by a specialist.

  1.  The website needs to look professional. Perception is everything and having a professional looking website is vital to attract inquiries and edge out your competitors.
  2. SEO is a craft. Websites made by amateurs tend to rank poorly. Why? To rank high, Google needs to crawl well optimised pages.
  3. Once the site is live, quality hosting managed by a technical specialist will keep the website performing at its best.

Forget DIY and old mate’s neighbour’s nephew, think Kurl Web, a highly experienced and deeply knowledgeable website team that build quality, affordable, future-proof websites for Hunter Valley businesses.

Why you should engage a professional website design team2019-02-27T13:44:56+11:00

Content continues to generate traffic


Content is still king!

  • Each day 30 million pieces of unique content are uploaded to the web
  • 55% of companies that blog receive 55% more visitors
  • Content is more than just written blogging. Video posts attract more inbound links than text only
  • Content is more than just text. Articles with images are 94% more viewed than articles without
  • 80% of smartphone users watch videos on their advice
  • 46% of people think that that website design is the most important thing when assessing brand credibility.

Content is still king. Are you creating great content to grow your brand? Talk to kurl about our digital strategy and content management services.


Content continues to generate traffic2018-05-14T09:40:01+10:00

SEO Tips for a Redesign


SEO should be in the forefront of your mind of a website redesign.

The design elements of your website, everything from structure to your meta-descriptions, are linked to your SEO. If you start playing around with these components, you could be damaging your Google rankings. Imagine all that time and money you have spent on your site’s SEO gone down the drain simply because you were unaware of what you were doing.

Here are 5 tips you should consider.

1. Website Audit

When redesigning your site, think of the process not as a complete overhaul, but as a thorough tune-up. You would not junk perfectly functional engine parts in your car, so why would you get rid of […]

SEO Tips for a Redesign2018-05-04T13:14:26+10:00

Get the Most out of Your Social Media Posts


Being smart about your blogging will direct traffic to your website.

We all love when our website is number one in Google Search.

An easy way to win this race is by directing traffic hits to your news articles.

Posting your SLUG (the URL to the news article, e.g. straight into your Facebook post will, if created correctly, generate thumbnail images. You can choose which one to display and direct people to the news article on your website.

The more site from separate IP addresses, the higher a website’s organic ranking.

How to optimize images

Use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use […]

Get the Most out of Your Social Media Posts2018-05-04T14:00:25+10:00