The SEO lowdown
SEO stands for ‘Search Engine Optimisation’. It’s the practice of optimising your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic (non paid) search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts.
The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, it can be divided into two categories.
On-page SEO factors
The ranking of your website is partly decided by on-page factors including technical aspects (e.g. the quality of your code and site speed) and […]