Mere Exposure Effect


Get even more visible in front of your potential clients

The Mere Exposure Effect is the marketing phenomenon by which consumers develop a preference for your services merely because they are familiar with them.

So explore low cost techniques that will keep your brand visible in front of potential clients on a steady basis.

Example 1 – Testimonials. What other people say about your business is more important than what you say. Source written and video testimonials – it’s a low cost way of getting visible in front of a larger pool of potential clients.

Example 2 – Update your evergreen content. Your business has an archive of relevant and interesting content that never dates. It’s still valuable […]

Mere Exposure Effect2020-04-22T22:38:54+10:00

Simple techniques like website alerts or popups


In the past week our team has been steadily working away : completing existing website projects, liaising with existing clients, and fielding new enquiries.

Some of the new enquirers are businesses in the retail and hospitality space that have been significantly impacted by COVID-19 and are investigating ways to reach customers online.

We have also been contacted by businesses who are making the most of the quiet time and moving their digital project off the backburner.

I love that business owners and managers are seeing opportunity during this period and are turning their thoughts and energies to re-engaging with customers, attracting new clients, and sharing their business stories in a new way.

There are many low-cost high-impact techniques […]

Simple techniques like website alerts or popups2020-04-15T13:41:34+10:00

Electrical website lights up the Central West


kurl launches website for BTElectrical

BTElectrical is an innovative electrical and solar business servicing Dubbo and the Central West.

kurl web was thrilled to partner with Brett and the team and build their first website.

Specialising in all facets of electrical contracting for the residential and commercial sectors, unreal automation solutions and the very latest in solar technology, it’s easy to see why BTElectrical are in high demand.

Visit to learn more and if you have a small business in Dubbo or anywhere else and need a smashing website, call kurl web on 1300 888 307.

Electrical website lights up the Central West2020-04-05T19:22:21+10:00

Have fun with your website build


Promote your business. Sell online. Generate leads. Take bookings. Whatever the purpose of your website, you don’t have to spend a fortune for it.

We take the time to understand your target market, objectives and challenges, then identify exactly what you need from your website to succeed. Then we’ll show you the full potential of a web solution that meets your budget.


Have fun with your website build2019-11-26T14:16:11+11:00

Maitland Tinting is live :)


Maitland Tinting business and website have launched.

We were super pleased to help the guys from Maitland Tinting with a website for this new business. While the site is new, their experience is not, they are true tinting specialists with more than twenty years in the industry!

Visit to learn more!

If you are a small business needing a website that works, call kurl web on 1300 888 307.

Maitland Tinting is live :)2019-11-19T16:52:43+11:00

kurl web invited to the Maitland Small Business Summit


Maitland Business Chamber promoting and connecting small business.

kurl was thrilled to be invited to host a stall at the inaugural Maitland Small Business Summit organised by the Maitland Business Chamber.

kurl web’s owner Melissa had a great morning at the event held at the magnificent Maitland Regional Art Gallery talking to local businesses about trends in website design and marketing, plus how effective and web solutions can help drive small business.

Want to know more? Start a conversation today: 1300 888 307.

kurl web maitland business

kurl web invited to the Maitland Small Business Summit2019-11-04T11:03:40+11:00

Medical website design


Doctors going digital!

We’re not sure why, but lately we’ve been building lots of medical websites.

kurl web’s designers have really enjoyed working with a practice management team in Roseville, Sydney to build a new website for Hill Street Family Doctors.

This one page website is another example of how to cleverly manage lots of information on a single page.

If you need medical website design in Sydney, Newcastle or anywhere, we’d love to chat.

Medical website design2019-11-04T11:10:56+11:00

All Around The Vines in one page


Not every business needs a massive website!

Sometimes one page is all you need to market your services.

Local tour and transport operator All Around the Vines in the Hunter Valley vineyard area contacted kurl web to build a new website and take over their website hosting.

As an existing business with many return customers we suggested that a simple one page website would meet their needs. It includes information on their tour and transport services, maintains an online presence, and links through to their their third party booking channel and dedicated golf tour website.

kurl web matches solutions with each client’s actual business need. And we’re mighty proud of this cute little one pager:

All Around The Vines in one page2019-11-04T10:56:29+11:00

Todd Lantry Painting has a beautiful new website


The work of the Todd Lantry Painting team is exceptional – check out the beautiful photos on his new website crafted by kurl web.

Todd Lantry is a Master Painter and Decorator with Dulux Accreditation which means he has a track record of supplying painting services to the highest standards.

If you are looking for an expert painter for your home, office or commercial business in Maitland, Newcastle and the Hunter Valley, consider Todd Lantry Painting.


Todd Lantry Painting has a beautiful new website2019-02-20T18:06:03+11:00

kurl web builds website for Graham Murphy


Graham Murphy – author, adventurer, travel guide, speaker & website owner!

It is not every day we build websites for published authors. When the author is also an adventurer, travel guide and motivational speaker, we’ve got one hell of an inspirational client.

Hunter Valley business icon Graham Murphy has some incredible adventures and now you can read all about them at

If you aren’t inspired to join him on an upcoming tour, perhaps you can grab a copy of his book Safe Return Doubtful and be taken on a thrilling expedition to Antarctica or call on his motivational speaking skills for your next business event.

Graham is a wonderful man with an incredible story […]

kurl web builds website for Graham Murphy2018-11-30T14:14:15+11:00