How Broken Links Are Bad For Business


So what is a broken link? It’s a redirect that no longer works usually because the page linked to no longer exists. It can be internal or external.

What happens? The visitor is presented with a 404 or page not found error. 404’s can be frustrating for a user. They can affect a business’s reputation.

In terms of search rankings broken links really hurt.

When Google Spiders crawl a website and follow the link to other websites which no longer exist, Google Spiders will read it as a dead end. When Google Spiders detected too many 404 error pages, your website’s value will decrease.

Broken links also affect bounce rates. When Google sees that visitors are leaving a […]