Home/Web Design

Call To Action Placement


Are Above the Fold Calls to Action essential?

When you open a webpage, everything that is visible immediately before scrolling is above the fold.

If you’ve spent any time reading about website design, you’ve probably read that you must always have a call to action above the fold.

This isn’t true.

Where to put the call to action depends on the motivation of the visitor.

Certain visitors are motivated to click that button, they’ve largely made their mind up before visiting the website. They are a pre-sold prospect. In these cases, placing a call to action immediately makes sense – keep that motivation going.

Uncertain visitors are not motivated. You need to convince them about the value of your proposition. […]

Call To Action Placement2019-04-17T21:27:41+11:00

Website 101 six small business website basics


Website 101.

Your website should be:

  • easy to update
  • secure
  • ranking high in search results
  • accurately reporting on visits and visitor demographics
  • have a call to action
  • be facilitating seamless inquiries such as click to call, driving directions.

If your website isn’t doing one or all of these six things, talk to kurl web today.

Website 101 six small business website basics2019-03-13T10:55:35+11:00

Addicted to Coffee go online


We’re addicted to coffee here at kurl.

We loved working with the team at Addicted to Coffee – mobile coffee baristas. We’ve brewed up an awesome website for the guys.

You’ve probably seen Glenn, Shane & crew at various events around the Hunter and throughout NSW and tasted their amazing coffee.

Visit their permanent coffee trailer at Wittingham (near Singleton) on the corner of the Golden Highway & New England Highway.

Addicted to Coffee go online2018-11-16T11:49:45+11:00

Is your website a fashion accessory or a business tool?


If you want a website that does more than look pretty? You need a website designed, not decorated.

So what’s the difference?

Website design includes both the planning and the creation of a website around the goals of the business. Website design is researched, intentional, and strategic.

The information architecture, site structure, the navigation, the conversion strategy, and how the website fits into the greater online marketing strategy can all play a part in reaching the goals of the website.

Common goals that website design can help you reach:

  • Provide visitors with your information 24/7
  • Provide convenient access to your systems like customer portals
  • Answer frequently asked questions etc etc

Web design feeds into website development and these two […]

Is your website a fashion accessory or a business tool?2018-09-12T16:49:31+11:00

Heavy duty kurl website for Simmons Bulk Haulage


Simmons Bulk Haulage are the proud owners of a new business website by kurl web.

kurl web is thrilled to partner with leading Hunter Valley haulage business Simmons Bulk Haulage.

Simmons delivery bulk organic supplies such as sawdust, mulch, grain, wood chip, fertiliser and a number of other organic products to farms and primary producers such as orchards and vineyards.

In addition to bulk organics, they are the leading poultry farm clean out operators in the region and also offer a specialised coal haulage service to a number of mining clients using heavy duty rigs.

Simmons Bulk Haulage is a Maitland and Hunter Valley success story – a family-owned and run business with a thirty year history of […]

Heavy duty kurl website for Simmons Bulk Haulage2018-08-13T15:48:48+11:00

Website Footer Design


Website footer design is about selecting the best content to help website visitors find important information.

Footers are really important because believe it or not they are highly visible. A lot of visitors see them. A study by Chartbeat looked at 25 million website visits and found that 65% of visitors scroll down before the page fully loads. And those visitors who do scroll down spend much more time down the page than up the top.

Footers are one of our favourite areas to place important information. But what content do you include? Our rule of thumb is to include important information in the footer that is not covered by the header.


  • Contact details
  • Social […]
Website Footer Design2018-06-21T15:42:07+11:00

New website paving the way for Advanced Surfacing Contractors


Here’s another super kurl website for a great local business.

Advanced Surfacing Contractors are ashphalt, spray seal and road pavement contractors who working throughout the Australian east coast and are now based in Maitland NSW.

Great group of guys led by Les Harding who go the extra mile (or should that be km??) to surface private roads, carparks, footpaths and council roads and achieve fantastic finishes.

We love the one page long scroll design of this baby. Awesome domain name too.

Well done team kurl!!

Check out: www.surfacing.com.au

New website paving the way for Advanced Surfacing Contractors2018-06-21T13:50:14+11:00

Smashing website for Australian boxer Troy O’Meley


Get Website. Win World Title.

kurl web loves interesting projects!

We don’t get to work on too many websites for professional athletes. So when asked to create a smashing website for Hunter Valley based Troy O’Meley, we jumped at it.

Troy is a Welter Weight boxer and has a stunning no loss record since turning professional in 2016. His ambition is to win a world title. Go you good thing!

Check out troyomeley.com.au

Smashing website for Australian boxer Troy O’Meley2018-07-05T10:10:54+11:00

Pitfalls of free website builders


As web designers we are often asked about the pitfalls of the free website builder platforms.

The main freebies used in Australia are wix, weebly & squarespace. From a design perspective there is nothing wrong with using these platforms for what we would call ‘entry-level websites’.

The number of designs is growing all the time and they are starting to come up to speed with responsive themes, blogging, newsletter creators etc. As expected, most of these website builders do get you to pay to unlock features for things like email services, custom domains, removing the template builder ads, better hosting plans etc.

From a developers perspective there is plenty wrong. Web developers care about 3 things: security, […]

Pitfalls of free website builders2018-05-11T12:16:07+11:00