Get even more visible in front of your potential clients
The Mere Exposure Effect is the marketing phenomenon by which consumers develop a preference for your services merely because they are familiar with them.
So explore low cost techniques that will keep your brand visible in front of potential clients on a steady basis.
Example 1 – Testimonials. What other people say about your business is more important than what you say. Source written and video testimonials – it’s a low cost way of getting visible in front of a larger pool of potential clients.
Example 2 – Update your evergreen content. Your business has an archive of relevant and interesting content that never dates. It’s still valuable […]