An easy way to win this race is by directing traffic hits to your news posts.
Posting your SLUG (the URL to the news article, e.g. https://kurl.com.au/news/the-art-of-smart-social-media-blogging) straight into your Facebook post will, if created correctly, generate thumbnail images. You can choose which one to display and direct people to the news article on your website.
The more hits from separate IP addresses, the higher a website’s organic ranking.
How to optimise images
Use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.
Need more info, ask kurl for help. Call 1300 888 307