Our kurl team are often asked “what makes a good website”?
If we had to give only one answer to that question we would say a website that achieves its purpose!
There are number of elements that help every website become a good site and a better search result. One is TRUST. Is your website trustworthy, safe and secure? Both search engines and users are looking for signals that signify trust.
So why should your site or your content be trusted? Regular downtime might point to sloppy maintenance. A missing green lock icon might mean you don’t take security seriously. Search engines like Google want to give searchers the best possible result. Increasingly, if a search engine doubts the claims you make or if you use sketchy ‘experts’ to validate your content, they will not show your content. They will pick a result that has proven to be a good result. In addition, your site should be a safe haven for visitors. That’s why you need to work on your trustworthiness on all levels, both technical as well as in content.
Get your security in order! Use up-to-date software, have your SSL in order, create strong passwords, use tools to protect your site from DDoS attacks, et cetera.
Need help or want to know more? Contact the team at kurl web, who are probably more concerned about your website’s security than you are!