But where do you start? We suggest a content audit.
When was the last time you took a close look at the content on your site? Does it still reflect your company’s mission, expertise, and target market? Maybe you’ve taken the business in a new direction this year. If so, you’ll want to be sure that your messaging is an accurate reflection of who you are as a business and what you’re trying to achieve.
In addition to general messaging, double check that your contact and company information is still correct. A lot can happen in a year. Maybe you’ve had a few employees come and go, you’ve moved offices, or your phone number has changed. Are you still displaying a copyright year from when the website was built? It’s important to let your visitors know that your website is up-to-date and relevant.
Finally, be sure to add some fresh content to your site. Add some new photos and get a few new testimonials from some of your more recent clients. Update some of your older blogs to include current industry information and issues that are affecting your potential customers today.
Website content changes get noticed – by return visitors and search engines.
If your content needs to be renewed and you need help – contact the content and web specialist kurl web on 1300 888 307.