If you open your brand guideline or company styleguide and start to feel overwhelmed or stifled, you are not alone.
Interpreting and following these standards without comprising creativity can be tricky business. Believe it or not, there are a ton of formally trained graphic designers who were never taught how to properly follow guidelines, which means having to follow a defined framework is not second nature to them.
To the uninitiated, brand guidelines can be decidedly tricky to decipher. Depending on the size of the company, they can be cumbersome and complex documents that can be unclear or contradictory (at least the shitty ones can be). If it is your first time working with guidelines or […]